Market Research Get more out of your research

With nearly 20 years in market research, the Perception Analyzer is the standard for dial-group testing of products, concepts, advertisements, television/radio programming, feature films, presentations, speeches and debates. Question types such as discreet choice, intensity scale, trade-off and XY as well as moment-to-moment analysis of continuous audio and video materials makes PA data an invaluable addition to traditional techniques like recall and persuasion testing.

Using the PA dials, respondents instantly provide anonymous and unbiased feedback to questions asked by the moderator. The feedback is aggregated and the resulting data points are instantaneously displayed on the viewing monitors of the moderator and back-room client.

The simple to use and understand dial design of the PA has made it the technology of choice for hundreds of researchers in the U.S. and over 20 countries worldwide. Any project that requires a live group to see test material or take part in a Q&A session can be made more efficient and effective by adding the Perception Analyzer. Examples of possible project types include:

New Product/Concept Testing Market Potential/Demand Assessment Advertising Development/Tracking Packaging Design Business Strategy/Competitive Positioning

Customer/Employee Satisfaction TV and Movie audience testing Brand Awareness/Attitude Tracking Studies Political Issue and Candidate Research Jury Research and Consulting

Focus Groups
The Perception Analyzer is an ideal way to work with small groups, eliminating the need for paper and pencil surveys, and helping to eliminate the bias that dominant group members can create.

Media Testing
The Perception Analyzer is uniquely designed to allow audiences or group members to easily evaluate media clips on a second by second basis.

Political Research
What are your constituents really thinking? That's what the PA can tell you.

Jury Research
Getting the most out of trial preparation is key. The Perception Analyzer is a proven technology used for the pre-testing of opening statements, closing arguments, witness questioning and cross-examination.