The PA and Media Testing Television advertising, programs, movie previews and full length features

The Perception Analyzer is uniquely designed to allow audiences or group members to easily evaluate media clips on a second by second basis. Whether you have television ads, movie previews, pilot programs, or even feature length films, the PA can help you pinpoint what is working, what is not and most importantly, why.

• Analyze audio or video material more completely using Moment-to-Moment analysis (MTM). A well-established technique for video analysis, MTM collects data second-by-second during the presentation and displays a cumulative mean for the whole group, as well as up to four subsets.
• Use this methodology for testing television advertisements, pilots/programming, movie trailers and full-length features.
• Studies show that Moment-To-Moment data, when used in conjunction with traditional retrospective questions, has greater predictive power of an ad's or program's performance.