The PA and Focus Groups The number one interactive tool for focus groups
The Perception Analyzer is an ideal tool for working with small groups, eliminating the need for paper and pencil surveys, and helping to eliminate the bias that dominant group members can create. The PA allows you instant access to the group results, letting you determine what direction you would like to take the discussion.
Gain greater insight into how the entire group is feeling by asking traditional and more advanced question types such as discrete choice, intensity scale, trade-off, XY and Moment-To-Moment. Compare results from the dials (nonverbal) to the open discussions for similarities and differences.
Immediately see how the group feels, in aggregate or individually, and be able to subset your respondents appropriately. Use this information to select those you wish to send to break-out sessions following the main focus group.
Circumvent dominant respondents and minimize negative group dynamics while giving more passive respondents an equal voice.
Share selected results with respondents to better reach or discuss group consensus.
For larger Quantitative groups
Conduct several groups of 50-100 to reach "n" values of 800 or more.
Display on-screen Scale question results showing a 95% confidence interval for each subset, making it easy to see statistically significant differences in the subsets.
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The Perception Analyzer is an ideal tool for working with small groups, eliminating the need for paper and pencil surveys, and helping to eliminate the bias that dominant group members can create. The PA allows you instant access to the group results, letting you determine what direction you would like to take the discussion.
