The PA and Trade Shows Turn one-way presentations into two-way interactions

You spend thousands of dollars to exhibit at trade shows and get in front of prospective customers for your products and services. You attract them to your booth, sit them down and give one heck of a demo. You talk, talk, talk and show, show, show. They watch, listen and take your literature. They have learned about your company and its offerings, but what have you learned about them, both individually and in the aggregate?

By using the Perception Analyzer during your trade show presentations, you involve your visitors throughout. Ask them specific questions about their needs for your offerings, both now and in the future. Ask which features they find most compelling and beneficial to their business needs. Ask their thoughts on what would make your offerings even stronger then they already are. There is no more qualified audience then the one that has paid to attend a show where you are exhibiting.

• Break the ice and involve your audience from the start with some fun and intriguing questions. Show the responses back to them in order to generate some dialogue.
• Assess your audience’s feelings toward products and services you demonstrate by asking for immediate feedback through the hand-held dials.
• Learn about trends in their industries and uncover areas of concern. Use that immediately available information to tailor the balance of your presentation.
• Quickly survey visitors who stop-by your booth on any topics you deem relevant.
• Use the PA to drive discussion and interaction during break-out sessions you may host during a show.